Assessing Factors Of National Security

Assessing Factors Of National Security Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Law Essay Writing Service . You can view samples of our professional work here . Assessing Factors Of National Security National security is the necessity to maintain the endurance of the state through the use of political power, the exercise of diplomacy, economic and military. The idea developed mostly in the United States of America after World War II. Originally focusing on military might encompasses a broad range of facets all of which impose on the military or economic security of the nation and the values espoused by the national society. Therefore, in order to possess national security, a nation needs to possess environmental security, economic security and energy security etc. Security threats involve not only conventional foes such as other nation-states but also non-state actors such as violent non-state actors, narcotic cartels, multinational corporations and non-governmental organisations; some authorities include natural disasters and events causing severe environmental damage in this category. Measures taken to ensure national security include: us ing diplomacy to rally allies and isolate threats marshalling economic power to facilitate or compel cooperation maintaining effective armed forces implementing civil defense and emergency preparedness measures (including anti-terrorism legislation) ensuring the resilience and redundancy of critical infrastructure using intelligence services to detect and defeat or avoid threats and espionage, and to protect classified information using counterintelligence services or secret police to protect the nation from internal threats Slide 4 – Who defines national security? State/Government/group of elites determines the main objectives of security based on the nation’s sovereignty, integrity of the state and economic prosperity. As the source of political authority, the government defines security, and this definition generally encompasses the broader spectrum of values held dear by the majority. â€Å"Since the future racial peace in this country depends on how well the gove rnment handles the sensitive issues, it is suggested that the NSC shall be the body to look into the matter†. Slide 5 – Scope Slide 6 – Factors Of National Security Slide 7 – Economy Historically, conquest of nations have made conquerors rich through plunder, access to new resources and enlarged trade through controlling of the conquered nations’ economy. In today’s complex system of international trade, ‘ by multi-national agreements, mutual inter-dependence and availability of natural resources etc., the freedom to follow choice of policies to develop a nation’s economy in the manner desired, forms the essence of economic security. Economic security today forms, arguably, as important a part of national security as military security. Slide 8 – Military This is traditionally, the earliest recognised form of national security. Military security implies the capability of a nation to defend itself, and/or deter military aggr ession. Alternatively, military security implies the capability of a nation to enforce its policy choices by use of military force. The term â€Å"military security† is considered synonymous with â€Å"security† in much of its usage. One of the definitions of security given in the Dictionary of Military and Associated Terms, may be considered a definition of â€Å"military securityâ€Å": A condition that results from the establishment and maintenance of protective measures that ensure a state of inviolability from hostile acts or influences. Slide 9 – Politic The political aspect of security has been offered by Barry Buzan, Ole Wà ¦ver, Jaap de Wilde as an important component of national security. Political security is about the stability of the social order. Closely allied to military security and societal security, other components proposed in a framework for national security in their book â€Å"Security: a new framework for analysis†, it specifica lly addresses threats to sovereignty. System referent objects are defined, such as nation-states, nations, transnational groups of political importance including tribes, minorities, some religious organisations, systems of states such as the European Union and the United Nations, besides others. Diplomacy, negotiation and other interactions form the means of interacion between the objects.

Effective Advertising Essay Example | Topics and Well Written Essays - 3250 words

Effective Advertising - Essay Example   Ã‚  Ã‚   Although marketers and creative directors may be thoroughly familiar with the rational approach and may have learned much about mnemonics and long-term memory, many are still in the dark regarding the unconscious side and motivation. What is presented here is the integration of all three aspects of advertising, leading to a totally integrated three-dimensional approach to advertising and marketing.   Ã‚  Ã‚   It is imperative to examine three-dimensional advertising and marketing in detail, especially with reference to the second dimension: motivation.    The First Dimension of Advertising and Marketing: Logic, Rationalizations, and Justifications   Ã‚   Logic and rationalization are the first dimension of advertising and the one that is the most familiar. They also are the most exploited dimension in advertising. That is because most marketing approaches are based upon traditional market research, and traditional market research asks people logical questions. Henc e, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions.... Hence, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. Typical of the answers and rationalizations that are given are: "I bought it because I'll never see it at that price again." "When these are all gone, there won't be any more." "These coupons cut the price nearly in half." "I really needed it." "The salesman offered me a deal I couldn't resist." "I bank at First because it's so convenient." "I like the people at the Apple Tree Restaurant; they're friendly and go out of their way to please." "Even though I have a two-hour commute to the city, the taxes are much lower out here." These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions. They are obvious, and they are powerful. They are motivating.The problem is that at some point before the sale is made the consumer has to deal with emotion. Also, rationalizations do not feed into brand loyalty, positioning, unique selling, and marketing propositions. That is why people buy ABC instead of XYZ, and what has to be done to change them. Consumer decisions are based primarily on emotion and not reason. Even so, rationalizations are an important part of the purchasing process.Kowata and Buck ( 1995) illustrate the relationship between rationalizations and emotions (affect) in a cross-cultural study. According to these investigators,

Research and write a 1000 word critical review on an exhibition (see Essay

Research and write a 1000 word critical review on an exhibition (see the list overleaf) - Essay Example It also explored the key projects and their inspirations. The exhibition also highlighted his education; love for the environment hence the title the green fuse. The exhibition explored the central significance of the notion of sense of place in Pearson’s work. The exhibition was an involving multimedia experience where artisanship, materials and space are critically considered as texture, color and seasonality in planting. Through this, spaces are created and are emotionally moving and have a unique sense of place. His works have the spontaneous superiority of his casually qualified design eye and the gardening vigor. They also still depict his painterly quality in his plantings. The art exhibition at the garden museum gives the people a close experience in noticing and admiring Pearson’s work. This exhibition at the London gallery influenced commissioning of other works by Pearson. This work has projected three films in the last five years. These include the Old Recto ry -Naunton, a reserved customary country garden-Maggie, London – public scenery and private patios for cancer  treatment center and  Tokachi Millennium Forest, Hokkaido. This is a two hundred and forty hectare public environmental park. Pearson has also developed an innovative planting project for the edge in front of the Museum, which was fitted in time for the exhibition inaugural. This monochrome planting borrows heavily from his previous work on Tokachi millennium forest. He engages a mixture of woodland species and dramatic inflections of sculptural basics. Pearson began his career as a garden designer, developing common properties in his works. In the past decade, however, Pearson has transformed into a unique designer and plants man. He has consistently been involved in making landscapes in ne building across London. Feilden Clegg Bradley is among the first architects that Pearson worked with in his debut. They developed the landscaping and sitting of the PPS7 hou se in Lincolnshire. He consequently initiated other projects with various other art exhibitionists like Zaha Hadid and 6a. Pearson agrees that architecture solely depends on landscaping to produce the fine touch in new buildings. This has informed his apt work streak across London and acclamation all over the world as one of the best gardeners and landscapers. Pearson’s unique characteristic of using monochrome with a little touch of modernity influences many people’s perspective about gardening and landscaping. Pearson, however, just like any other art exhibitionist has escaped limitations. As a latest Garden Museum meeting confirmed, there is a growing craving for British metropolises to capitalize in aspiring green organization projects. This is in the way of New York’s High Line has exhausted this feature (Mertens, 2010 p1). If any of this plans go through, it would be surprising to leave out Pearson as a pioneer member. He together with others played an imp ortant role in informing this concept to the conference. A vitrine collection of ephemera demonstrates Pearson’s innovation of plants and their habitations. It also depicts his encounters with initial tutors, his gardening education and travels. It also affords the viewer a concluding making of the over-the-edge garden; he developed at Home Farm in Northamptonshire. The films in the exhibition transport the